Check out this great event, hosted by InnovatingSMART's nonprofit collaborator -

Join Sustainovation for an In-Depth Dialogue with Patti Lee-Hoffmann, Author of In Great Company a book about thriving through the Great Recession.   Patti will be joined by Bu Nygrens, Co-Owner of Veritable Vegetable , one of the great companies highlighted in the book.  Join Sustainovation on the evening of April 25th! 

Event Summary

Join us for a conversation with Patti Lee-Hoffmann, author of the new business book In Great Company and Bu Nygrens, co–owner of Veritable Vegetable—one of the great companies highlighted in the book. Patti will share her insights from her research with companies that thrived in the Great Recession. Learn more about their leadership, culture, environment, community that enabled them to thrive.


       "A much-needed look at companies who thrived in this [recessionary] economy by doing things differently …  Lee-Hoffmann started and leads her own bold, highly successful, and unique company. …  In Great Company draws practical, useful and current leadership lessons for all business leaders to embrace. The new testament on business leadership in this business environment where people actually want to thrive, be creative, be useful and be authentic."

                               --Kellie A. McElhaney, Alexander Faculty Fellow in Corporate Responsibility, University of California Berkeley, Haas School of Business


Along with Patti, industry pioneer in the organic foods business Bu Nygrens will talk about Veritable Vegetable, the company mission, way of work, and opportunities and challenges that face the organics movement.  The evening will include time for networking, presentation, and dialogue among participants.




Monday April 25, 2011

6:30 PM -7:00 PM Networking, 7:00 PM -8:00 PM Presentation, 8:00PM -9:00 PM Dialogue


About the speakers


Patti Lee-Hoffmann

Patti is the author of a new business book, In Great Company which profiles 11 companies engaged in businesses hardest hit by the Great Recession, yet which continued to thrive nonetheless. She is a co-founder of Triage Consulting Group, a national consulting firm in the field of healthcare. For the last several years, her company has been named to the list of the best medium-sized companies to work for in America by the Great Place to Work Institute. Last year, Women’s Initiative named Patti Business Woman of the Year.  Vigilant environmentalists, her two daughters, ages 11 and 9, refuse tangible birthday and Christmas presents.


Bu Nygrens

Bu Nygrens is co-owner and Purchasing Manager of Veritable Vegetable, located in San Francisco, California. Established in 1974, VV is the nation’s oldest distributor of certified organic fruits and vegetables. Since joining in 1978, Bu has contributed to the company’s reputation for integrity, advocacy and leadership.  Woman-owned and operated, VV serves organic farms and independent retail businesses throughout California, Hawaii, and the Southwest.  Veritable Vegetable promotes equitable and sustainable food systems for all people.


Location: World Centric, 2121 Staunton Court, Palo Alto, CA 94306

Registration $15 advance online registration, $20 at the door (Cash only)

For online registration information go to


Sustainovation (a project of Plant!--formerly Conexions--a non-profit organization) is dedicated to inspiring environmentally and socially sustainable business practices.  Our mission is to promote sustainability as the driver of business innovation in Silicon Valley and beyond.  We envision a new industrial revolution led by the principles of sustainable design and development.  Through educational events, we form and inspire networks of innovators who share the belief that sustainable practices are essential to business success and the future of the world we share.

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