Making the Case: A Story-Telling Workshop

From our good friends at Sustainable Silicon Valley.
Hope to see you there!

Cheers, Sue

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Have you ever wondered how to get management, employees or citizens to fund or participate in sustainability programs? How do you sustain momentum once the luster of newness wears off?

When everyone is stretched to capacity to meet basic business requirements, how can you garner resources to make systemic improvements?
In this hands-on workshop, you will learn how to craft stories to create buy-in for sustainability strategies and programs. You will discover new ways to make the case for investment and for engagement from executives, managers and individuals.
Led by master story-teller, Joel ben Izzy, this workshop is designed for sustainability leaders and EcoCloud participants to apply principles and techniques of story "architecture" in order to draw in your audience, to discover for themselves the point you want to make.

Expected Outcomes:

Develop story-lines for making your case for investment or engagement
Build on financial or other performance data to show the "so what" that motivates commitment and action
Find new ways to foster innovative thinking and to drive change

Who Should Attend:

Sustainability leaders, EcoCloud participants, green team members, EcoBoard leaders, anyone who wants to drive change in their organization or community.

Special opportunity: SSV is partnering with a major television network to create a series of stories about sustainability in business, government and academia. The story line you develop at this workshop may become a candidate for inclusion in this media project.

Workshop Instructor:

Joel ben Izzy is an internationally renowned storyteller, author and story consultant. After graduating from Stanford with a degree in storytelling, Joel spent the next fifteen years traveling the globe, gathering and telling stories. Over the past fifteen years Joel has been developing innovative ways to apply storytelling, helping people who do good work to craft stories that shape the world. His story consulting clients include Hewlett-Packard, The Federal Reserve Bank, Stanford University, Genentech and Pixar Animation Studios.

You can learn more about Joel's work from the following articles:
http://storypage.com/html/images/FORBES.pdf
http://storypage.com/html/images/SVMagazine.pdf

Joel's Web Site
http://www.storypage.com/html/book.html