• “You need to think about the product from the first conception all the way through to the end.”
• “Think about how you can reduce your impact, because invariably if you can reduce your environmental impacts your going to increase your profits at some point.”
• “By locating our facilities near to urban centers -- because we solved all the environmental problems that farmers normally have with our roof and our other systems -- we will be able to tap into the existing logistics that are out there.”
• “There are really two levels to what we're doing. We're taking this European-American technology level, and building a floorplan footprint of how we want the farm to operate; the materials processing, the harvesting, the operations, the sales all go in a certain footprint.”