Consumer Change

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•“What Consumer Change does is it takes a private conversation and puts it in the public forum.  Therefore, we are creating a system for change that is much more powerful than a private conversation.”

•“The achievements so far include about a 30% response rate from businesses and we’ve got some really great businesses, household names, that are responding. We have had several businesses tell us that they are changing strategy and practices based on the reviews they have received and that is ultimately our final goal.”

•“By embracing the opportunity and engaging with their consumers [the businesses] come out to be the leaders... Consumer Change is really just the enabler of all of that.”

•“The innovation that we are seeking is really an innovation in the way that people think.  We ‘d like to see more people advocating for change, because that is essentially what Consumer Change is, a website that enables people to advocate for change.”

•“The social  change aspect that Consumer Change can create, the environmental change, is much more important than the money it can bring in.  The primary driver is not money but is the social change.”